Sometimes it’s just important to look hot, and it’s not only important, but also necessary, even if it carries with it certain consequences or even if it’s cold outside. The fact that it’s cold outside won’t matter, because we objectify ourselves and dismissthoughts of the cold. Simple as that. In this context,the cold serves as a
metaphor for diverse impediments that hinder us from achieving our desired appearance while hotness is just an umbrella term for everything that is not normative or traditional. In this case, disregarding coldness could be synonymous with ignoring certain rules. You need to make it work in the cold, even with little to no clothing.
Organised and visually adapted the fashion show for the public in Belgrade. The show was
sponsored by Regional Youth Cooperation Office - RYCO. The fashion show is signed under
IMPAKT team in collaboration with Western Balkans Silk Road and Youth Cultural Fund.
2024.
Creative direction: Samir Mrković
Creation design: Samir Mrković
Models: Antonina Kovačević, Mila Prvulović,
Kaja Popović Milica Maksimović
Photography: Vladimir Živojinović
Hair: Naida Kustura
Make-up: Jovana Trpčevski